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Case Studies

Case studies.

Representative examples of the AI workflows and pipelines we build — across ecommerce, service businesses, and operations teams.

Ecommerce

Automated product enrichment pipeline

Challenge

A beauty retailer's large catalog was enriched by hand — slow, and inconsistent in voice and structure.

Approach

A pipeline that ingests raw supplier data and generates on-brand descriptions, structured attributes, and SEO metadata, with a human review queue.

Outcome

Catalog updates dropped from days to minutes, with a consistent voice — and the team refocused on merchandising.

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Ecommerce

AI support triage & draft replies

Challenge

An apparel brand's support inbox was overwhelmed, and first-response times kept slipping.

Approach

A pipeline that classifies tickets, pulls order context, drafts replies for agent approval, and auto-resolves the simplest cases.

Outcome

Faster first response, more volume handled per agent, and a consistent tone across the queue.

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Ecommerce

Merchandising demand-signal workflow

Challenge

Buyers manually scanned sales, reviews, and returns to decide restocks and markdowns.

Approach

A workflow that aggregates those signals into a weekly prioritized action list with plain-language explanations.

Outcome

Faster, more confident merchandising decisions — backed by signal instead of gut feel.

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Service business

AI intake & triage for a professional-services firm

Challenge

Inbound leads and requests were sorted and routed entirely by hand, and things slipped.

Approach

A pipeline that classifies, enriches, and routes every inbound request, and drafts an initial response.

Outcome

Nothing slips, response times dropped, and the team focuses on real work instead of sorting.

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Service business

Knowledge assistant for a field-service company

Challenge

Staff dug through scattered manuals and SOPs to answer everyday questions.

Approach

A retrieval pipeline over internal docs with a grounded, citation-backed assistant, evaluated for accuracy.

Outcome

Faster answers, fewer interruptions for senior staff, and easier onboarding for new hires.

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Operations

Reporting & anomaly-detection pipeline

Challenge

Weekly reporting was assembled by hand from many sources, and problems surfaced late.

Approach

A pipeline that consolidates data, generates a narrative summary, and flags anomalies automatically.

Outcome

Reporting time collapsed, and issues are caught early instead of at month-end.

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These are representative examples of the kind of work Fivela does. Details are illustrative.

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